imaginative advocate

Hi! I’m Robert Vidaure (vee-dar-e), a multi-disciplinary designer based in Southern California. I’m passionate about using design for good and making a positive impact on society.

In Brief

For the past 16 years I have worked with various in-house communications and marketing teams for local government, higher education, and community organizations. I’ve also helped local businesses build their brand and connect with their audiences.

To connect with local creatives in the Inland Empire, I co-founded The Orange Space, a community-driven coworking space for entrepreneurs and creative professionals.

I recently co-founded General Plan Co., a branding and digital marketing firm that helps cities, development agencies, and civic organizations build better-connected communities.

Design Philosophy

Design for good is an initiative to build and sustain the implementation of design thinking for social and environmental change. I have dedicated my practice to continue moving the needle forward so that design is more inclusive, accessible, and sustainable.